Industry News - January/February 2011

By Editor,

STAR EV INTRODUCES NEW ADDITIONS TO THEIR LINEUP
Star EV (Division of JH Global), is proud to announce the addition of two SS Limited models. The SS Limited EV’s are available as 36 Volt or 48 Volt (LSV and non) and come in maroon metallic, oyster pearl metallic, and charcoal black metallic. The SS Limited models come standard with color complimented suite seats, 12” chrome SS wheels, Ausco disc brakes, chrome rocker panels, glove box doors with SS Ltd branding, battery fill system, plush black carpet throughout the cab & bagwell, and come with or without the patented 2 in 1 combo seat.
Legacy E-Ride (division of JH Global) and Star EV are also pleased to announce the introduction of the Stromer E-Bike. This proven, two-year Swiss designed E-Bike is one-of-a-kind with its unique styling, hidden removable battery, 600-Watt motor and dual power modes. Contact Brent Meyers or Joe Wallington at 864-297-8833 and visit our website at
LegacyE-Ride.com

PROFESSIONAL GOLF CAR CORP. MOVING INTO NEW FACILITY
After nearly 18 months of negotiations, a golf cart dealership will be the first paying tenant at Florida Nexus Park, the former furniture mart on Okeechobee Road between Florida’s Turnpike and Interstate 95.
Professional Golf Car Corp., the exclusive Club Car dealership in the area, is moving its headquarters from Lake Worth and has a 10-year lease on 50,000 square feet in the western third of Florida Nexus Park.
Nexus Park, on the second-busiest stretch of road in St. Lucie County, is an ideal location for the company, Pro Golf Car President Cliff Danley said. Fort Pierce is closer to the center of Pro Golf Car’s six-county territory, which includes about 300 golf and country clubs, Danley said.
While Club Car, based in Augusta, Ga., sells the fleet carts to the golf courses, about one-third of those clubs allow members to use privately owned carts. Those people are Pro Golf Car’s primary target market.
“St. Lucie County is an outstanding location for our business, and we look forward to collaborating with the increasing number of alternative energy organizations that call the Research Coast their home,” Danley said. “Our relocation to St. Lucie County will allow for unique local partnerships while expanding our reach regionally.”
The company’s Fort Pierce operations will also have repair and parts facilities, as well as indoor storage space for Club Car’s inventory. Danley said the indoor, climate-controlled storage space was the key to the deal.
“Like a car dealership, limiting the exposure to sun and salt air minimizes the deterioration of the vehicles,” he said. “That’s a big advantage for us.” Danley said the company will maintain a satellite office in Lake Worth, so the 25 jobs the company has promised to add in Fort Pierce over the next year will be new hires.
Pro Golf Car Chairman Bill Hoatson said he and partner Steven Montovano, both Port St. Lucie residents, purchased the company in March.
St. Lucie County has offered a Job Growth Incentive Grant of up to $41,250 if Pro Golf Car fulfills its obligation to fill 25 jobs with an average hourly wage of at least $17.42, which is 10 percent above the county’s current average.
The company can also receive up to $11,700 in tax abatements on capital improvements it makes. Hoatson said renovations could reach $100,000. Danley said the company hopes to occupy the Florida Nexus Park location by early December.

CURTIS INDUSTRIES INTRODUCES IMPROVED SNO-PRO LOADER BLADES
Capable of moving a host of materials: snow, aggregate materials, livestock feed and silage
Curtis Industries, LLC has introduced a new and improved line of Sno-Pro tractor blades to expand their use to a full line of applications ranging from snow removal to piling of livestock feed and silage.  Sno-Pro front end loader blades offer major advantages over bucket plowing. Built tough for farmers, landscapers, ranchers, construction companies and homeowners; these unique instruments give an added versatility to bucket loaders.
These high quality tractor blades provide added versatility to traditional bucket loaders by adding a 30 degree hydraulic angle for efficient and productive plowing and heavy duty trip springs for added protection against blade damage from surface obstructions. The same level of quality goes into the Sno-Pro tractor blades as the extensive line of the Pro Series cab systems.
Blades are available in five through nine foot models and are recommended for tractors up to 47hp. These tractor blades can also adapt for quick-attach front mounting for skid steers and tractors equipped with front loaders that have a quick attach-type adapter.
For more information on Curtis products please visit www.curtisindustries.net.

KEVIN NORCROSS TO HEAD YAMAHA GOLF-CAR COMPANY’S  DIRECT SALES TEAM, AND BROOKS WEST NEW DISCTRICT SALES MANAGER FOR TENNESSEE
Kevin Norcross, Marketing Department Manager for Yamaha Golf-Car Company (YGC), has been placed in charge of the Direct Nationwide Sales Team.  This move will allow Stan Miser, who had previously managed both Direct and Distributor Sales for YGC, to now focus his attention entirely to our Distributor Sales network.
Norcross, who was responsible for the successful “May The Best Car Win” campaign, will remain in charge of YGC’s Marketing Department and in addition, oversee the National Direct Sales force; which is responsible for fleet golf car and utility vehicle sales to golf courses and Dealers.
“Kevin is a trained sales professional who we have had heading up our Marketing Department for the past four years”, said Tom McDonald, YGC’s President, “and although he’s done an outstanding job; his real strength lies in sales management.  He has nearly 25 years of diversified experience in the golf car industry and I look to him to take our Direct Sales team to a new level.”
Norcross, a Class “A” PGA Professional since 1982, has worked in almost every capacity in the golf industry and has been a Manufacturer’s Sales Representative, Branch Manager, General Manager at a Dealership and Vice-President of Sales and
Marketing for a Distributorship while in the golf car industry.
Yamaha Golf-Car Company is proud to announce the hiring of Brooks West as District Sales Manager for Tennessee, northern Alabama and northern Mississippi.
West joins YGC after a successful tenure with the AHEAD Company where he was the 2006 Rookie Sales Representative of the year.
He graduated Cum Laude from Mississippi State University with a BBA in Marketing.  Following graduation Brooks served as Head Professional at Elm lake Golf Course in Columbus, Mississippi and at The Plantation Club at Hyatt’s Dorado Beach in Dorado, Puerto Rico.
“Brooks is taking responsibility of a great territory for us”, said Kevin Norcross, Department Manager of Direct Sales and Marketing for Yamaha, “and I look forward to him having a long and successful career in the golf car industry.”
West was the 2007 Mississippi PGA Player of the Year and was Champion of the 2007 Gulf States PGA Professional National Championship before spending two years competing on the Nationwide, Hooters and Adams Golf Pro Tours.  “He’s a great player and an even better person”, Norcross stated, “We’re proud to have him as part of our already strong sales team.”
For more information on Yamaha Golf Cars, visit us on the web at www.yamahagolfcar.com.

LAUNCHING OF WWW.GOLFCARBROKERS.COM
Ever wonder what it would be like if Golf Car Dealers Came together and pulled their resources?  Golfcarbrokers.com has done just that.  This website is exclusively for dealers and manufacturers of golf cars and parts for wholesaling parts and carts among themselves.
Need a cart right away and can’t wait 4-6 weeks?  Carts coming up on floor plan that you’re getting ready to get charged interest for? Are you a wholesaler looking to expand your market?
We have designed a DEALER ONLY login area so Dealers can view wholesale pricing only.  The best part about this site is customers can also look at this site but will only be shown retail pricing. This is a website for dealers put together by dealers.  Being in the golf car industry I know how frustrating it is to find what you are looking for, so if we all come together we will have it in one place.
I have spent almost 2 years in the process of designing this site and I am pleased now to bring it to you.  YOU MUST be a dealer to be able to login.  Once you sign up you will be put through a screening process to make sure you are a dealer; once approved you are free to use the sight.
Signing up for the site is FREE; you can browse as much as you want.  If you want to have your inventory on the sight, there is a yearly subscription of $99.00 per year.  BUT if you act now you can get your first year’s subscription for only $75.00!!!!!  And you don’t pay till Jan 1, 2011 that’s 2 months free and over a $20 savings!!!

YAMAHA GOLF-CAR COMPANY ANNOUNCES THE HIRING OF SCOTT BRADY
Yamaha Golf-Car Company is proud to announce the recent hiring of Scott Brady as District Sales Manager for south Texas.
Brady is an experienced independent sales professional who joins YGC after a successful eight year career representing companies like Ben Hogan/Sport Haley, Tehama/Izod Golf, Walter Genuin Shoes and St. Andrews Products.  The ten years prior to that were spent in various management positions with The Arnold Palmer Management Company.
Scott attended Oklahoma State University and was a walk-on member of the golf team.
“Scott has a great deal of golf industry experience and is already familiar with the courses in the territory he is taking over”, said Kevin Norcross, Department Manager of Direct Sales and Marketing for Yamaha.  “We’re happy to have Scott on our team and know he’ll do an excellent job servicing our customers in south Texas.”
For more information on Yamaha Golf Cars, visit us on the web at www.yamahagolfcar.com.

EXPERIENCE THE ULTIMATE RIDE WITH CUSTOM BUILT GOLF SEATS

We can’t guarantee improving your backswing, but Ultimate Golf Seating definitely has your back by providing the utmost in comfort and support as your golf cart bumps and jumps along the course.
You already know what it’s like riding on your cart for four hours when skimpy, flat seat pads are the only thing separating your body from the jolts of a rock hard suspension – that’s what you subject yourself to in a typical golf car during 18 holes of golf.
“People expect comfortable seats in their cars, they choose comfortable seating for their homes, so why not enjoy those same benefits when you’re riding on a golf car?” said David Vahala, CEO, Ultimate Golf Seating, with headquarters in Elkhart, Indiana and offices in Florida. “On average, you’ll spend four hours playing a round of golf, so we designed our seats to offer exceptional back comfort and also be stylish.” Medical experts agree. “What I really like about Ultimate Golf Seating is that you don’t have to think about sitting properly to protect your back. These seats support your whole back and you can feel that right away,” said William S. Bilmyre of Bilmyre Chiropractic Life Center. “There’s nothing worse than not being able to do something because your back hurts. These seats invite you to sit in them.”
The seats are made to look and feel good for a long time thanks to high-quality, marine grade vinyl for proven durability on the outside and superior resiliency polyurethane foam, similar to that found in high-end mattresses on the inside.
“Golf cars are outside a lot, so we wanted to use materials that were made to withstand UV rays, yet also be easy to clean with our Ultimate Stain Shield Protection coating,” said Vahala. Additional seat designs include the Premier Bench Seat and the Elite Bench Seat which offers the same quality of materials and comfort as the Luxury series, but is designed for fleet use. “We created these seats so they can fit onto Club Car, E-Z-GO, Yamaha, and many other brands of golf cars,” said Vahala. “And they can be easily installed in just a few steps.” If you pull up to a tee looking and feeling this good, your game is bound to improve. Visit www.utlimategolfseating.com.

TOMBERLIN LAUNCHES NEW ENTERTAINMENT CENTER

The Tomberlin Automotive Group has launched their proprietary Tomberlin Entertainment Center system (TEC) for their E-Merge Series of Low Speed Vehicles. The TEC system features a sturdy, easy to install custom-molded ABS headliner which houses a JBL® all-weather sound system.  The powerful JBL system includes two 6” Seaworthy speakers, IPOD® cable and a protective flip-up housing mounted comfortably within the drivers reach.  It also features an exclusive EPROM internal memory so you do not lose your radio station settings when the system is turned off.
To enhance interior functionality and visibility, the TEC system also features two storage compartments and comes equipped with front L.E.D. map lights and adjustable rear auxiliary lights that give the driver the ability to utilize them as reverse lights or versatile utility lights that can be maneuvered in several directions. Adding the finishing touch to the entertainment center, a stylish backlit LED Tomberlin “T” logo embossed in the headliner has the ability to be lit in 16 different colors, flash in several variations and comes complete with a built-in rheostat which is controlled by a remote the size of a credit card. The Tomberlin TEC construction is a wood free design and utilizes UV stable materials making it a perfect addition to any E-Merge. The TEC entertainment center is available as an accessory and installs in less than 15 minutes.
It fits all model year E-Merge E2 vehicles and is currently available for pre-order for arrival during the 2010 Holiday season.

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