Industry News - November/December 2007

By Editor,


Boston, MA – October 18, 2007 – Audax Group announced it has completed the acquisition of Nivel Holdings, LLC “Nivel”). Headquartered in Jacksonville, Florida, Nivel is one of North America’s largest independent, value-added distributors of golf car aftermarket parts and accessories. Nivel supplies dealers worldwide with over 3,800 SKUs across 13 product categories, with 95% of orders shipped for same day delivery. William Bugg, Chief Executive Officer of Nivel, will continue to lead the management team.


Geoffrey S. Rehnert, Co-CEO of Audax Group, said “Nivel is a leading independent distributor in the growing and fragmented golf cart parts and accessories aftermarket. We look forward to working with Bill Bugg and his team to continue to build Nivel’s position as a national Distributor through product introductions and strategic add-on acquisitions.”


William Bugg, Chief Executive Officer of Nivel, said, We are excited to have Audax group as our new partner. Their distribution experience coupled with their success sourcing and integrating add-on acquisitions will be a key resource for us as we expand our business domestically and abroad in this fragmented industry.”


Kirkland & Ellis LLP advised Audax Group, Harris Williams & Co. advised Nivel. American Capital Corporation, Ltd. provided debt financing.


About Audax Group: Audax Group, founded in 1999, is a leading investor in middle market companies. With offices in Boston and New York, Audax manages in excess of $3.7 billion of equity, mezzanine debt, and senior loan capital.


For more information visit the Audax Group website Contact: Geoffrey S. Rehnert – Co-CEO, Audax Group (617) 859-1503.



October 5, 2007 - Trojan Battery Company, the world’s leading manufacturer of deep cycle batteries, today announced that it has appointed Elke Hirschman as Vice President of Marketing.  Leveraging nearly 15 years of product, marketing strategy, branding and customer marketing experience, Hirschman will oversee all domestic and international marketing efforts for Trojan Battery.


Hirschman joins Trojan Battery from Quantum Corporation, a global supplier of data storage solutions, where she served as Director of Marketing. In this position, she oversaw a 10-person global team, managed a multimillion-dollar annual budget and was responsible for marketing communications, product introduction, advertising, branding, web and business development marketing.


“Elke’s proven expertise in product management, branding and customer marketing will help further strengthen Trojan Battery’s market position and enhance our efforts in driving innovation in our industry,” said David Godber, Executive Vice President of Sales & Marketing for Trojan Battery.


“With Trojan’s continuous investments, such as our new state-of-art manufacturing facility in Sandersville, Georgia, we look forward to Elke’s marketing contributions driving additional business growth.”


Hirschman holds an MBA from the Pepperdine University and a BS in Marketing from the University of Southern California. 


For Media inquiries please contact: Kari Weinberger, Marketing Communications at 562-236-3038 or



Pride Golf Cars, as wholesale brokerage company specializing in the sale of all makes of top-quality used golf cars, is celebrating its 10th Anniversary in the market.


Founded in January of 1998 by Pete Ruselowski, Pride Golf Cars, has become one of the leaders in the wholesale of top-quality used golf car business offering golf cars at wholesale pricing.


Pride Golf Cars upon request, provides a complete list of all of its available golf cars for customer purchases. This list is updated on a regular basis. Transportation arrangements can also be made on golf cars sold by the company.


The outstanding continued success that Pride Golf Cars has experienced can be attributed to its high-quality suppliers and the emphasis they place on long-term customer satisfaction.


Pride Golf Cars extends a “Special Thank You” to all of its customers and suppliers who have made it’s success possible and looks forward to even stronger success over the next ten years.


For more information on Pride Golf Cars including a list of available golf  cars, contact: Pete Ruselowski at 800-304-4779, 785-452-9098, fax 785-452-9039,, or web



September 29,2007- Will Castro of Unique Autosports in conjunction with Tomberlin Group present the #1 Rapper in the country, 50 Cent, with a Tomberlin E-Merge at 50 Cent’s Connecticut home.


Having been given a “Unique” touch by Will and his crew at Unique Autosports, 50 Cent’s E-Merge had custom seats wrapped in black leather with red piping and ITP Chrome SS 112 wheels. The Tomberlin E-Merge was met with much enthusiasm from 50 Cent and his entourage when Will unveiled the Tomberlin. The whole event was filmed for a future episode of Unique Whips, Will Castro’s hit television series appearing on Speed Channel. The episode will air sometime around April 2008.


Tomberlin is a full line supplier of Power sports products- ATVs, Go-Karts, Scooters, and Neighborhood Electric Vehicles.  Tomberlin is based in Augusta, Georgia.  More information can be found at or call (706) 860-8880.



October 3, 2007 - No, it’s not the return of the bullpen car. It’s something much better and more inventive. Custom Caddy Werx in Denver is adding yet another eye-catcher to its fleet of unique golf carts. The Screamer is a fully customizable model shaped like a baseball. You can even add a hat on top.


It’s just another example of great rides for the green that are limited only by the imagination of the owner. It joins the ranks of other sports-themed carts already in production, including carts that look like golf balls, basketballs and soccer balls.


But those aren’t the only options for Specialty Sports Vehicles (SSVs). If a customer can dream it, Custom Caddy Werx owner Tim Hall can build it. Air conditioning, street-legal light systems, stereos, leather, ice chests cabinets and mini-tows are among common options customers choose.


The carts are more than a fun way to mix hobbies, they’re also highly effective marketing tools. They stand out on the links or at special events simply because of their unique designs, but the increased surface area of the sports ball is also the perfect canvas for an ad.


They’re also safe, reliable vehicles to get you where you need to go. You can order a brand new cart for customizing, or have Hall fit your vision on your existing one. The custom portion of the cart is crafted from fiberglass, weighs about 100 pounds and is 6 feet in diameter. Custom Caddy Werx can usually complete your custom cart in 4 weeks or less. Prices vary depending on cart and upgrades.


To learn more about the carts and view sample designs, visit For more information or to order, call 303-887-8827.



September 23, 2007 - Tomberlin Group breaks new ground with the inclusion of an LSV in the Orchard City Beach Car Show in Orchard City Beach, New York.  For those who do not know what an LSV is, it stands for Low Speed Vehicle.  These vehicles are a new breed of car that is street legal on roads with a posted speed limit of 35mph and below.  Accompanied by Will Castro and the rest of our friends at Unique Autosports from the hit series on Speed Channel, Unique Whips, the Tomberlin E-Merge “emerges” as a crowd favorite.  In a sea of rat rods, custom motorcycles, Lamborghinis, Ferraris, trucks that scrape the ground and some that touch the sky, the Tomberlin E-Merge defeated all as Will Castro’s choice for personal transportation around the show.


The benefits of an E-Merge are much the same as automobiles.  It is street legal and features; 4-wheel braking system, independent front suspension, digital speedometer and odometer, high mount stop lamp, 3 point seat belts, windshield wiper, lockable trunk and all D.O.T approved lighting from front to back.  The E-Merge certainly had no problems drawing a crowd.


Thanks to Will Castro’s Unique Whips, the transition from cart to car was seamless. Maybe the future will bring an entirely separate category for this innovative mode of transportation, but as the winner for this years LSV category at the Orchard Beach Car Show, the Tomberlin E-Merges victorious.


“You can anticipate the continued advancement of our electric vehicle line we race to lead the American LSV segment.  When the likes of Will Castro take notice, we feel confident were  heading in the right direction.”-Dewey Holland, President of Tomberlin Automotive Group.


Tomberlin is a full line supplier of Power sports products- ATVs, Go-Karts, Scooters and Neighborhood Electric Vehicles.  Tomberlin is based in Augusta, Georgia.  More information can be found at and at (706) 860-8880.



E-Z-GO, a Textron Inc. company and the world’s leading manufacturer of golf cars and utility vehicles, today announces the hiring of Jeff Feldman as Regional Sales Representative for California.


Feldman comes to E-Z-GO from ProLink Solutions, a leading provider of GPS systems for golf courses, where he served as Regional Sales Executive the past four years. Covering the Southern California, Las Vegas and Hawaii markets, Feldman was named ProLink’s Sales Executive of the Year in 2004 and 2005 and achieved personal-record system sales in 2006. He also has 12 years of experience in industrial sales.


At E-Z-GO, Feldman will be responsible for maintaining current fleet golf car accounts, identifying and pursuing new business at courses and resorts throughout a key territory north of Los Angeles. A native of Southern California, Feldman holds a Bachelor’s Degree in Business from California State University Northridge.


“I’ve been a longtime admirer of E-Z-GO and am honored to join the company’s team of sales representatives,” Feldman says. “I look forward to helping E-Z-GO gain additional market share in my home state while bolstering its reputation for outstanding customer service.”


Adds Mike Riddle, E-Z-GO Western Regional Manager: “Jeff is a very talented, experienced and motivated sales professional and we’re excited to welcome him to the E-Z-GO family. Jeff brings a wealth of contacts and a sterling reputation throughout the golf industry, making him a perfect fit for this position and our company.”


E-Z-GO is also a leading provider of industrial, turf and utility vehicles for a variety of applications and industries. Products under the E-Z-GO flagship include the Shuttle Personnel Carrier, ST Trail Utility vehicles, and the Clays Car, the world’s first vehicle designed specifically for the sporting clays shooter. E-Z-GO also produces the Cushman line of heavy duty burden carriers.  More information is available at



October 7, 2007- The Tomberlin E-Merge was hand picked to appear on a future segment of Future Ridez (, an upcoming television series that features transportation concepts of the future, including electric commuter vehicles and alternative fueled vehicles. The show will feature cars from giant automakers such as Honda, Toyota, Ford, and General Motors, as well as a huge assortment of smaller companies such as Tomberlin who are true innovators in the Alternative Fueled Vehicle world.


The Tomberlin E-Merge E-2 and E-4 models were chosen since they are street legal and have numerous automotive features including 4-wheel brakes, independent front suspension, speedometer and odometer, high mount stop lamp, 3-point seat belts, windshield wiper, lockable trunk, and D.O.T-approved lighting, front to back and cutting edge styling.  This episode is due to air in early 2008 on PBS and will feature a couple highly customized Tomberlin E-merge cars from Electrick Motorsports Inc. in Loomis, CA.


Tomberlin is a full line supplier of Powersports products- ATVs, Go-Karts, Scooters, and Neighborhood Electric Vehicles.  Tomberlin is based in Augusta, Georgia.  More information can be found at or call (706) 860-8880.



September 5, 2007 - Trojan Battery Company, the world’s leading manufacturer of deep cycle batteries, announced today the introduction of two new models: The T-1275 Plus™ and J150 Plus™ 12-volt batteries to its Plus Series line.  The addition of the 12-volt batteries to its existing 6-volt models introduced earlier this year further expands Trojan’s product portfolio in all deep-cycle markets.


The Plus Series deep cycle batteries have distinct features that were designed specifically to meet customer requests including Trojan’s SureVent™ flip-top vent cap system for safer, faster and easier watering; Trojan’s built-in maximum electrolyte level indicator for precise watering that results in better performance and longer life; and Trojan’s embedded terminals for higher durability.


The T-1275 Plus is engineered as the ideal battery for golf cars and the J150 Plus, in addition to all the advantages of the Plus Series, includes rope handles to facilitate easy lifting and installation for users.      


“Being first-to-market with a superior 12-volt golf battery demonstrates our worldwide market leadership and continued commitment to our customers in the deep cycle markets that we serve,” said David Godber, Executive Vice President of Sales & Marketing for Trojan Battery.       The Plus Series batteries are available through Trojan’s Master Distributor Network in the following sizes: T-105 Plus, T-125 Plus, T-145 Plus, T-1275 Plus and J150 Plus. Trojan’s proprietary Maxguard® Advanced Design Separator and exclusive Alpha Plus® paste formulation are still included. Together, these patented technologies help extend the life of your battery, sustain performance and lower water consumption and overall maintenance costs.


For Media inquiries please contact: Kari Weinberger, Marketing Communications at 562-236-3038 or


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