Industry News - January/February 2009

By Editor,


New COO and Vice President, Renewable Energy and Business Development Named


SANTA FE SPRINGS, CA – Trojan Battery Company, the world’s leading manufacturer of deep cycle batteries, announced two new management positions within the company to drive future strategies and success.


Jeff Elder, currently Chief Financial Officer, has been promoted to Chief Operating Officer (COO) responsible for all departmental functions within Trojan Battery. Elder has been with Trojan Battery for more than three years with expertise in Finance, Operations, and Strategic Planning. Prior to joining Trojan, Elder worked for Arthur Anderson & Co., Emerson Electric, Avery Dennison and, most recently, as Chief Operating Officer and Chief Financial Officer for Dynamic Cooking Systems.


Bryan Godber, currently Director of New Business Development and fourth generation of Trojan family leaders, has been promoted to Vice President, Renewable Energy and New Business Development. In the past eight years with Trojan, Godber had been responsible for Planning and Purchasing, Customer Service and most recently, New Business Development. Godber will be responsible for making Trojan the leader in the fast growing Renewable Energy market as well as overseeing new business ventures.


“These changes will enable Trojan Battery to expand on the abilities of some proven leaders within our company and allow Trojan to move forward in some new strategic directions,” said Rick Godber, Chief Executive Officer for Trojan Battery. “Both Elder’s and Godber’s expertise will help to further strengthen Trojan’s market position, operational excellence and enhance our efforts in driving our products into new markets.”


Rick Godber will continue in his role as President and CEP focused on future strategic direction for Trojan Battery Company.


For more information on Trojan Battery Company visit



UNIVERSAL CITY, CA – Step aside, Leonardo DiCaprio and Ed Begley, Jr. A new environmentally minded celebrity appeared on the red carpet with a green mission expected to revolutionize transportation on Hollywood studio lots.


Meet the solar-powered golf cart.


And if it can handle the steep inclines at the 415-acre Universal Studios Hollywood, the studio will replace its 300 gas-guzzling carts with the solar-powered hybrid.


“Green is all about doing the right thing,” said Larry Kurzwell, president and chief operating officer of Universal Studios Hollywood, at the unveiling. “This is the right thing to do.”


Costing $8,000 for a four-seater, the golf carts are hybrids, powered by batteries and sunshine, said Michael Margulis, Southern California representative from the golf cart manufacturer Cruise Car Inc.


The golf carts can go 40 to 60 miles with a fully charged battery. Just driving around all day in the sun can boost the carts’ distance by an additional seven miles each day, said Margulis.


Solar-powered golf carts are already buzzing around airports, college campuses, zoos and Mach Air Force Base, he said.


The Florida-based hybrid golf cart manufacturer was connected to the theme park and movie studio through the Environmental Media Association, a Los Angeles-based nonprofit that pushes for eco-friendly messages in TV and film.



The world’s local bank and UNICEF unveil record-breaking buggy to support education for children in the Sichuan earthquake zone


UNICEF Goodwill Ambassador Leon Lai joined HSBC and some of the biggest names in golf to showcase the world’s longest golf cart at the HSBC Champions Charity Golf Day in Hong Kong today. The HSBC Champions BookMobile, a specially designed golf cart that functions as a mobile library, marks a partnership between HSBC and the United Nations Children’s Fund (UNICEF) to help rebuild education facilities in Sichuan province in China.


The 6.68-metre long HSBC Champions BookMobile was presented by Sandy Flockhart, HSBC Asia-Pacific Chief Executive Officer, and Peter Wong, Executive Director, Hong Kong and Mainland China, at the Kau Sai Chau Public Golf Course in the New Territories. It was officially recognized by Guinness World Records as the world’s longest golf cart on October 8. Mr. Lai and Dr. Robert Fung, Chairman, Hong Kong Committee for UNICEF, joined European Ryder Cup star Paul Casey, Asia’s leading golfer KJ Choi Kyung-Ju, Chinese golfing legend Zhang Lian Wei and two-time China Tour Order of Merit winner Li Chao in loading up the record-breaking buggy with books and educational supplies to be sent to Sichuan.


The unveiling was part of an HSBC charity golf day, a prelude to the HSBC Champions tournament in Shanghai in November. Mr Flockhart said, “In the first three years of the HSBC Champions, our focus was to establish the tournament as the best in Asia. Now we are in a position to leverage our world-class event to help the community. We are using the power of ‘Asia’s Major’ to help UNICEF improve children’s lives as Sichuan is being rebuilt.” 


HSBC also announced today a donation of HK$2 million (around US$257,000) to support UNICEF’s local youth and education programs in Sichuan. Including donations from HSBC business associates and customers who participated in the local charity golf days in Indonesia, the Philippines and Hong Kong, more than HK$3.8 million has been raised to support UNICEF’s local youth and education programs in the region. HSBC is appealing for support by asking the public to send their donations to the UNICEF fund raising account at HSBC: 567-354014-004.


Dr Fung said, “As a result of the earthquake in May, children in Sichuan have been left with no school buildings, schoolbooks and learning materials. They have been deprived of the chance to continue their education. We have received donations and assistance from the private sector but the needs are massive and ongoing. We are grateful to HSBC for spearheading such a meaningful project for Sichuan children. I hope this will inspire other corporations to similar action.”


Mr. Lai, a UNICEF Goodwill Ambassador for 14 years, is an avid champion of children’s causes. Mr Lai said, “Life teaches you lessons. In the classroom you learn the skills that allow you to understand those lessons. We need to get all the children of Sichuan back in a classroom environment so they can start rebuilding their lives. HSBC has helped both directly and also indirectly by allowing us to use the platform provided by Asia’s number one golf tournament to remind everyone that the children affected by the earthquake still need your help.” 


As part of the launch ceremony, the star golfers wrote personal messages of encouragement inside the covers of some of the books before loading them onto the BookMobile’s shelves. 



Deland, FL - Deltran Battery Tender is proud to announce the newest addition to the Battery Tender Family! The new Pink Battery Tender Plus is not just a pretty accessory. With the same amazing functions and features as the original Battery Tender Plus, the Pink Battery Tender will allow women to keep their vehicles running and looking great.


A large percentage of the retail price will be donated to The National Breast Cancer Foundation. Help women across the world become better educated and prepared for the fight against breast cancer!


The Battery Tender Plus is a 12-volt @1.25-amp battery charger designed to fully charge a battery and maintain it at proper storage voltage without the damaging effects caused by trickle chargers. Included is a quick connect harness for hard to reach areas


NEW DIAGNOSTICS! Red & green lights alternately flash for reverse polarity, a bad DC connection, or a sulfated battery.  The Pink Battery Tender Plus will be available by Valentine’s Day. Reserve yours now at



Chino, CA - American Custom Golf Cars, Inc, the Official Worldwide Licensed Holder for the Hummer H1™, Hummer H2™ and Hummer H3™ GM-approved Luxury Golf/Estate vehicles.


As of July 10, 2008, American Custom Golf Cars, Inc, was granted and announced as the official worldwide holder for GM model-approved luxury golf and estate vehicles. The following models apply to such agreement; Hummer H1, Hummer H2, Hummer H3 and the Cadillac™ Escalade™.


American Custom Golf Cars, Inc, was placed under the spotlight with the introduction of the California Roadster, which revolutionized the custom Golf/Estate and NEV markets. With years of marketing, research and selling within the lucrative golf cart and estate vehicle industries, ACG, Inc is ready once again to impact the market by bringing back and re-introducing the original and ever-so-popular Hummer H1.


ACG, Inc would like to announce that the company has begun production and is making available a body kit of the Hummer H1™, starting the price range at $2950.00. With such a demand, Vice President Dan Hoogenraad stated, “The decision to bring back the very popular and original Hummer™ model which revolutionized the SUV industry was not a difficult one.”


With the support of our master distributors and dealers worldwide, we feel the decision to re-introduce the Hummer H1 and making a body kit available will further bring excitement to the ever-changing custom golf and estate vehicle markets.


For further information on the Hummer H1 body kit and availability, please contact our corporate office by email:



Old-time inventor Charles Van Breemen was just awarded a patent for a product that is revolutionizing the battery power industry. The Battery Life Saver, he called it.


Most people are concerned about fuel efficiency. The current energy crisis makes electric vehicles, including golf carts, viable alternatives. However, the high price of batteries and their short life span make this alternative fuzzy. The good news is that his product is already making electric vehicles more efficient and is environmentally friendly. The Battery Life Saver is an electronic device that uses Wave² Restoration Technology. It doubles the life of lead-acid batteries.

A longer battery life will lead to less waste, less pollution and lower costs for dealers and customers.


Battery Solutions and Innovations, Inc., a new Clearwater, FL based company, will be the exclusive manufacturer for the The Battery Life Saver™ electronic device. The product is already being distributed around the world and is being used on golf carts, electric cars, off-grid solar systems, forklifts, boats and more.


“We’re excited for the opportunity to help people through these times of an energy crisis. This product will considerably extend the life and performance of any lead acid battery, helping everybody’s life. It is a product that’s made in the USA that will help us protect the environment,” said Emanuel Hillmann, General Manager, Battery Solutions and Innovations Inc.


For more information on The Battery Life Saver electronic device, visit

Note: The late Charles Van Breemen, a Mechanical Engineer from the University of Portland, invented The Battery Life Saver to protect the environment by extending battery life and reduce the power needed to recharge batteries. Since his death in 2007 his wife, Elyse, has continued to make his vision a reality.


B&B Preferred will be adding, a new front cowl for the Yamaha Drive chassis to their line of custom cowls and body systems. This new cowl will have the modern lines of today’s automobiles and was designed by an Italian firm.


For the Club Car Precedent chassis, they will be offering a new front cowl that will complement all of their other cowls for the Precedent chassis. B&B Preferred will also be adding their first rear cowl for the Precedent.


All front and rear cowls will be packed in cartons of two, which will allow the dealers to keep their inventory and purchases at a minimum.  All three new products will be available for shipment in March 2009. Pictures and information will be available in your next Golf Car News.


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